That is Nokia’s new emblem

For the primary time in practically 60 years, one-time smartphone big Nokia is altering its iconic emblem. On Sunday, earlier than the official begin of Cellular World Congress Barcelona, the corporate unveiled a brand new model id, and it’s a dramatic change. Gone is the long-lasting typeface and “” that outlined its earlier emblem. The corporate has as an alternative adopted a glance it claims is extra trendy and digital.

“We’re updating our technique, and, as a key enabler, we’re additionally refreshing our model to mirror who we’re in the present day: a business-to-business know-how innovation chief pioneering the long run the place networks meet cloud,” Nokia stated in a attributed to CEO Pekka Lundmark. “In most individuals’s minds, we’re nonetheless a profitable cell phone model, however this isn’t what Nokia is about,” Lundmark told Bloomberg. “We need to launch a brand new model that’s focusing very a lot on the networks and industrial digitalization, which is a very completely different factor from the legacy cell phones.”

Is that this the top of a emblem so many individuals know and love? Not essentially. It’s possible you’ll recall, Nokia’s telephone enterprise hasn’t been part of Nokia correct since Microsoft’s in the end disastrous acquisition of the corporate’s Units and Providers division in 2014. After the tech big of that deal in 2016, HMD International, an organization made up of former Nokia execs, to make use of the Nokia model for smartphones and tablets, and has been doing its personal factor ever since then. In actual fact, the corporate introduced its newest system, , simply in the future earlier than in the present day’s announcement, and because it so occurs, that telephone options the traditional Nokia emblem. Engadget has reached out to HMD International to search out out if the corporate plans to proceed utilizing that emblem.

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