Polar is bringing its health monitoring tech to rival watches

Polar is not as large a reputation in fitness watches as rivals like Garmin, but it surely believes it has a strategy to lengthen its footprint: license its expertise to these rivals. The corporate is now making 25 health algorithms accessible to some firms. “Powered by Polar” watches can use the model’s exercise, well being and sleep monitoring know-how together with their very own {hardware} and providers. Third events will not must pour years of analysis into their merchandise simply to get began, Polar claims.

The primary watch to make use of Polar’s framework is Casio’s new G-Shock G-Squad GBD-H2000. There aren’t many official particulars at tis stage, however the sequel to the GBD-H1000 is expected to function a equally chunky design whereas including Polar’s health science and a gyroscope. It ought to nonetheless embody solar-assisted charging, GPS and a number of sensors that embody an altimeter, barometer, compass and thermometer.

Polar is not a whole stranger to providing health tech to enterprise clients, equivalent to on-line monitoring instruments. It has options for coaches, health courses, colleges and groups. Nevertheless, that is the primary time it is offering tech on to the competitors. In concept, this brings superior health monitoring to a wider vary of units, and may let watchmakers take into account health merchandise that merely weren’t choices prior to now.

To some extent, although, that is an acknowledgment that Polar’s in-house watches aren’t the strongest sellers. The agency describes itself as a “high 10 participant” in wearables, however that also leaves it trailing the heavyweights. Garmin was the one fitness-first watch model whose shipments cracked the highest 5 within the second quarter of 2022, in line with Canalys estimates, and it had 5.5 p.c of the market. Algorithm licensing may assist Polar enhance its earnings and affect no matter how its system gross sales fare.

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